Sometimes location is everything… On the corner of Jabotinsky Street, at the entrance to Petah Tikva’s office district, opposite the existing Migdal buildings and adjacent to a grove of large eucalyptus trees.
The outdoor areas of Migdal’s new executive campus are a response to its unique setting, linking its new buildings to the larger urban setting. The public areas of the campus, both exterior and interior, create a series of transitional spaces between the campus and its surroundings. The existing eucalyptus grove, which is an open public space, has been redesigned as a landscape element visible from both street level and from the building complex. It invites a pause for reflection in the heart of this frenetic urban environment.

Chief Architect: Tamar Arieli
Client: Migdal Group Ltd.
Architecture: Kav Meta’er Architects
Interior Design: Deborah Blay
Lighting Design: RTLD
Night Photos: Assaf Pinchuk
completed, 2012